Zar – rakia

Branding, Business Plan


Rakia Zar is alcoholic beverage made of plumbs. The brand was new and we were hired to work on branding and developing business plan.

The most important thing was finding the authenticity by keeping the spirit of an old farmer and his secret of creating the famous Serbian beverage – rakia.

The most important things that client asked was to show the spirit of a village and include the tops of the hills where the village is located. On this project, we collaborated with studio Devetka.

On the business plan, Alpha Creative Agency team worked over 3 months to get everything prepared – from doing the market and competitor research, to pricing and legal issues and finally to distribution channels and sales plan.

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